Land Rover is a British automaker that specialty is four wheel drives. When the name Land Rove is heard, many people automatically think of tough SUVs that are ready for any terrain. In fact, many people view Land Rover as the original SUV that other automakers are trying to copy. In fact, Land Rover is known to be the second oldest automaker of four wheel drives, right behind Jeep, in which Land Rover says was the inspiration to produce their first Land Rover. However, though these vehicles are considered rugged and tough, they are all very luxurious and the consumer is really in mind when these vehicles are being designed.
Originally when the Land Rover was designed, it was only going to contain one vehicle that would be referred to as the Land Rover. However, as the public became aware of these vehicles, the company realized that they had a huge opportunity to dramatically affect the auto market for years to come. Thus, why there are many different models of Land Rover now.
The first Land Rover was designed in 1948. The most significant aspect about the first Land Rover was that it used a material that was considered not really a vehicle type of material. Though the idea of using the rust proof alloy and a material called Birmabright was an excellent idea, it was not an idea that the company originally planned to use. It was basically all that they could use because of the steel shortage because of the war which utilized all the steel for various machinery and vehicles. This was the material that allowed many to term the Land Rover as one that would outlast every other vehicle out there because it was rust proof. Because of this Land Rover has been quoted as saying that 75% of their vehicles from long ago are still in use!
Engine wise, Land Rover uses much of the same technology as Ford, which makes sense since Ford did have a stake in the company. However, the company also had an association with Jaguar, which explains the luxury aspect of the vehicles. In 2008, however, Ford sold the company to Tata Motors. Since the sale, Land Rover has begun to be manufactured in China, in order to cut down on the cost of production.
The Land Rover is also considered one of the safest four wheel drive vehicles to drive. Given the boxy frame of the Land Rover, plus its durability when placed in a crash, drivers and passengers are protected much better than many other four wheel drive vehicles that are out there. This is also a great selling point for Land Rover that consumers take to heart. However, for those times that Land Rovers do get into accidents with other vehicles, usually the other vehicles are the ones that suffer the most amount of damage given the sheer size and weight of the Land Rover.
Unlike many other automakers, Land Rover has never really had any financial difficulties, which points to the fact that Land Rover is likely to remain around for years to come.